Sony in the leaked emails have said they wanted Ghostbusters as their tentpole franchise. The plan was to have individual teams in different locations who would then team up for an Avengers style film. It might be laughable, but I'm just repeating what's been said. And I'd have thought Ghostbusters had a much bigger profile than Iron Man had before the film.
As for whether this is a hit, well here are the stats so far.
DOMESTIC TOTAL:
PRE-SCREENING: Thursday, July 14, 2016: $3,400,000 (estimated)
Opening Night: Friday, July 15, 2016: $13,729,166 + $3,400,000 = $17,129,166
Saturday, July 16, 2016: $16,395,482 -4.3%
Sunday, July 17, 2016: $12,494,107 -23.8%
Monday, July 18, 2016: $4,906,793 -60.7%
Tuesday, July 19, 2016: $6,319,332 +28.8%
Wednesday, July 20,2016: $4,253,349 -32.7%
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Current US Total Box Office: $61,498,229
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FOREIGN TOTAL:
7/11/16: OPENING WEEKEND: $15,556,696
7/11/2016: UNITED KINGDOM: OPENING WEEKEND: $3,545,878
AS OF 7/17/2016: $5,789,444
7/13/2016: NETHERLANDS: OPENING WEEKEND: $258,763
AS OF 7/17/2016: $321,541
7/14/16: AUSTRALIA: OPENING WEEKEND: $3,565,312
AS OF 7/17/2016: $3,681,477
7/14/2016: NEW ZEALAND: OPENING WEEKEND: $456,423
AS OF 7/17/2016: $467,304
7/14/2016: BRAZIL: OPENING WEEKEND: $2,153,194
7/14/2016: CHILE: OPENING WEEKEND: $273,750
AS OF 7/17/2016: $275,238
7/14/2016: COLOMBIA: OPENING WEEKEND: $445,772
7/14/2016: EGYPT: OPENING WEEKEND: $3,449
7/14/2016: LEBANON: OPENING WEEKEND: $27,813
7/14/2016: MALAYSIA: OPENING WEEKEND: $1,014,222
7/14/2016: SINGAPORE: OPENING WEEKEND: $742,611
7/14/2016: TAIWAN: OPENING WEEKEND: $578,336
AS OF 7/17/2016: $699,701
7/14/2016: THAILAND: OPENING WEEKEND: $250,952
7/14/2016: UNITED ARAB EMIRATES: OPENING WEEKEND: $424,694
7/14/2016: URUGUAY: OPENING WEEKEND: $46,972
7/15/2016: PHILIPPINES: OPENING WEEKEND: $821,153
7/15/2016: POLAND: OPENING WEEKEND: $117,638
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CURRENT FOREIGN TOTAL BOX OFFICE: $18,113,674
Figures updated here:
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