I suspect that Criterion is a very different kettle of fish from most other art-house labels, with a comfy cushion of brand loyalists to fall back on, who will pick up marginal releases on their label where they wouldn't do so for the equivalent release on another label. (Is there even such a thing as a Kino Completist?)Tommaso wrote:While I do see your point, Schreck, this still doesn't answer why Criterion consistently gets away with presenting foreign films with either original intertitles or, probably even more demanding for a 'general' audience, sound films in foreign languages with subtitles. I thought Kino (especially with their silents) were catering more or less to the same or even a smaller audience than Criterion, i.e. the hardcore film enthusiasts.
I wouldn't be surprised if The Phantom Carriage has already far outstripped the sales of Kino's The Outlaw and His Wife. But that was a sparkling HD transfer stacked with extras, and Outlaw was sort of dodgy, quality-wise, I hear you cry! But there's the rub: if Criterion (or BFI, or MoC, or Filmmuseum) release a film I'm interested in, I'll happily order it immediately; if it's Kino, I'll wait for a review (and often pull the trigger anyway, but I'll also shop around and see if there's a better release available elsewhere). Unless I'm completely alone in this, that kind of thing will add up to quite a different financial picture for Kino compared with Criterion.