Janus Films
- FerdinandGriffon
- Joined: Wed Nov 26, 2008 11:16 am
Re: 98 L'avventura
Isn't it awful? Looks like an advertisement for feminine products.dadaistnun wrote:Poster for the new rerelease
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- Joined: Wed Jan 09, 2008 11:55 am
Re: 98 L'avventura
Agreed. It's the damned delicate blue tint. In crisp, high contrast B/W it would have the visual majesty of the film itself.
- domino harvey
- Dot Com Dom
- Joined: Wed Jan 11, 2006 2:42 pm
Re: 98 L'avventura
Yet another answer to "Why don't women post here?"FerdinandGriffon wrote:Isn't it awful? Looks like an advertisement for feminine products.dadaistnun wrote:Poster for the new rerelease
- MichaelB
- Joined: Fri Aug 11, 2006 6:20 pm
- Location: Worthing
- Contact:
Re: 98 L'avventura
Aside from you, of course, with your revisionist feminist take on Westerns.
- FerdinandGriffon
- Joined: Wed Nov 26, 2008 11:16 am
Re: 98 L'avventura
Was I being offensive? The poster has the cool bluish pastels, pretty script, and benign(ified) imagery that I associate with tampon advertising. I wasn't making a crack about tampons, I was just pointing out that the poster shared design elements with another form of advertising and that it was a poor choice for the film. It wasn't even intended as a joke.domino harvey wrote:Yet another answer to "Why don't women post here?"FerdinandGriffon wrote:Isn't it awful? Looks like an advertisement for feminine products.dadaistnun wrote:Poster for the new rerelease
- jsteffe
- Joined: Sat Mar 31, 2007 9:00 am
- Location: Atlanta, GA
Re: 98 L'avventura
I'm surprised that this was never used as a poster concept:
It has mystery, drama and excitement!
Seriously though, the light blue tones of the poster don't quite work.
It has mystery, drama and excitement!
Seriously though, the light blue tones of the poster don't quite work.
- MichaelB
- Joined: Fri Aug 11, 2006 6:20 pm
- Location: Worthing
- Contact:
Re: 98 L'avventura
Was it a poor choice for the marketing, though? Let's face it, people who know what L'Avventura is aren't going to be put off by a mere poster, and if it gets other people curious, then bingo: you've expanded your audience at a stroke.FerdinandGriffon wrote:The poster has the cool bluish pastels, pretty script, and benign(ified) imagery that I associate with tampon advertising. I wasn't making a crack about tampons, I was just pointing out that the poster shared design elements with another form of advertising and that it was a poor choice for the film.
When I worked on 35mm revivals of well-known classics twenty years ago, we generally weren't too bothered about what the film's natural audience thought of our marketing: we assumed, usually correctly, that they'd turn up regardless.
- repeat
- Joined: Wed Jun 24, 2009 4:04 am
- Location: high in the Custerdome
Re: 98 L'avventura
Hey, excellent Italian greyhound! Man, I'd already given up on Antonioni but maybe I'll give this one a spin after all.
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- Joined: Sat Sep 22, 2007 2:00 am
Re: 98 L'avventura
One of the trailers for L'avventura tried desperately to make it look like a sex film - "a new experience in motion picture eroticism".MichaelB wrote:Was it a poor choice for the marketing, though? Let's face it, people who know what L'Avventura is aren't going to be put off by a mere poster, and if it gets other people curious, then bingo: you've expanded your audience at a stroke.
When I worked on 35mm revivals of well-known classics twenty years ago, we generally weren't too bothered about what the film's natural audience thought of our marketing: we assumed, usually correctly, that they'd turn up regardless.
- MichaelB
- Joined: Fri Aug 11, 2006 6:20 pm
- Location: Worthing
- Contact:
Re: 98 L'avventura
We did that with Belle de Jour - "the Rolls-Royce of sex films". It broke the house record at both venues - and in the process taught me a valuable lesson about effective marketing. Yes, purists probably hated the new ads, but I don't imagine anyone boycotted the film as a result - not least because it was the first time it had been shown in Britain since a TV screening a decade earlier.Robin Davies wrote:One of the trailers for L'avventura tried desperately to make it look like a sex film - "a new experience in motion picture eroticism".
- colinr0380
- Joined: Mon Nov 08, 2004 4:30 pm
- Location: Chapel-en-le-Frith, Derbyshire, UK
Re: 98 L'avventura
I don't know - if ever a film was appropriate for a giant floaty head poster creating a sense of detached isolation L'Avventura would be it.
(Although French Revolution films would be OK too I suppose)
(Although French Revolution films would be OK too I suppose)
- FerdinandGriffon
- Joined: Wed Nov 26, 2008 11:16 am
Re: 98 L'avventura
This is all very good, even neccesary for most arthouse distributors, but we're talking about Janus, who are going to make far more money off the eventual DVD/Blu-ray rerelease than theatrical, and who are very likely to use this art for that cover (maybe even extending it out to the other titles in the long rumored "Vitti "Trilogy"" Box). Also, though we all know sex sells, do pastels?MichaelB wrote:When I worked on 35mm revivals of well-known classics twenty years ago, we generally weren't too bothered about what the film's natural audience thought of our marketing: we assumed, usually correctly, that they'd turn up regardless.
- knives
- Joined: Sat Sep 06, 2008 6:49 pm
Re: 98 L'avventura
They as often don't use re-issue for DVDs as they do so there's no guarantee.
- swo17
- Bloodthirsty Butcher
- Joined: Tue Apr 15, 2008 10:25 am
- Location: SLC, UT
Re: 98 L'avventura
It would make more thematic sense to put Lea Massari's floating head above the island. Because also, who wants to look at Monica Vitti?
- FerdinandGriffon
- Joined: Wed Nov 26, 2008 11:16 am
Re: 98 L'avventura
Of course not, but as I said, it's very likely. If they are doing a box, it would seem like poor business to commission new art for a longstanding property like L'avventura twice in a matter of months.knives wrote:They as often don't use re-issue for DVDs as they do so there's no guarantee.
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- Joined: Wed Nov 17, 2010 3:49 pm
Re: 98 L'avventura
Oh dear lord, please don't make it a box, unless of course the rereleases are available separately, as well.
- zedz
- Joined: Sun Nov 07, 2004 7:24 pm
Re: 98 L'avventura
Ah, the moment before that scrawny dog eats the guy's face. Never got why critics found Anna's disappearance a 'mystery', what with those packs of zombie dogs roaming around the island.jsteffe wrote:I'm surprised that this was never used as a poster concept:
It has mystery, drama and excitement!
(Actually, maybe the big unanswered question of the film is which island they stop at. Dr Moreau's? Summerisle? That one in Who Can Kill a Child?)
- zedz
- Joined: Sun Nov 07, 2004 7:24 pm
Re: 98 L'avventura
"Monica Vitti IS. . . Zardoz!"colinr0380 wrote:I don't know - if ever a film was appropriate for a giant floaty head poster creating a sense of detached isolation L'Avventura would be it.
- FakeBonanza
- Joined: Sun Dec 02, 2012 10:35 pm
Re: 98 L'avventura
If they are doing a box, it is even less likely they will use this art, as the style of the design suits the other two films even less than it suits L'avventura.FerdinandGriffon wrote:Of course not, but as I said, it's very likely. If they are doing a box, it would seem like poor business to commission new art for a longstanding property like L'avventura twice in a matter of months.knives wrote:They as often don't use re-issue for DVDs as they do so there's no guarantee.
- Ashirg
- Joined: Wed Nov 03, 2004 9:10 am
- Location: Atlanta
Re: 98 L'avventura
Mastroianni, Moreau and Delon would make great floating heads to go with Vitti's.
- zedz
- Joined: Sun Nov 07, 2004 7:24 pm
Re: 98 L'avventura
All playing dodgems in the sky.Ashirg wrote:Mastroianni, Moreau and Delon would make great floating heads to go with Vitti's.
- Gregory
- Joined: Tue Nov 02, 2004 4:07 pm
Re: 98 L'avventura
This may sound crazy but I see the poster as having distinct areas: Vitti, the title, and then the island. Just because there's an image above the title and one below, it doesn't mean that the upper one is seen as in the sky. Visually, to me at least, it reads quite differently from the posters and covers that show the stars' heads surrounded by clouds, or appearing right above a skyline, beach, or mountain range as part of the same image.'
I also don't necessarily see a problem with choosing a desaturated color.
I also don't necessarily see a problem with choosing a desaturated color.
- jsteffe
- Joined: Sat Mar 31, 2007 9:00 am
- Location: Atlanta, GA
Re: 98 L'avventura
The more I look at the poster, the more I find myself warming up to it. As Gregory points out, the composition is interesting. Monica Vitti's face is beautiful and expressive in the image they chose of her. It conveys the modernist feel of the film better than the original posters of the 1960s, which emphasize romantic passion. (Though that also works as a different kind of marketing strategy.) I don't even think the light blue tone looks that bad, though I think I still prefer grayscale. I just downloaded the image and converted it to grayscale myself. It looks very nice, though perhaps they felt it isn't visually distinctive enough for a poster. I'm sure they must have considered it as an option, though.
- dadaistnun
- Joined: Thu Nov 04, 2004 8:31 am
Re: 98 L'avventura
The new poster is a Sam Smith design.