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dadaistnun
Joined: Thu Nov 04, 2004 8:31 am

Re: 98 L'avventura

#76 Post by dadaistnun » Wed Jul 03, 2013 11:27 pm

Poster for the new rerelease

Image

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FerdinandGriffon
Joined: Wed Nov 26, 2008 11:16 am

Re: 98 L'avventura

#77 Post by FerdinandGriffon » Thu Jul 04, 2013 12:29 am

dadaistnun wrote:Poster for the new rerelease
Isn't it awful? Looks like an advertisement for feminine products.

Props55
Joined: Wed Jan 09, 2008 11:55 am

Re: 98 L'avventura

#78 Post by Props55 » Thu Jul 04, 2013 9:08 am

Agreed. It's the damned delicate blue tint. In crisp, high contrast B/W it would have the visual majesty of the film itself.

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domino harvey
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Joined: Wed Jan 11, 2006 2:42 pm

Re: 98 L'avventura

#79 Post by domino harvey » Thu Jul 04, 2013 9:19 am

FerdinandGriffon wrote:
dadaistnun wrote:Poster for the new rerelease
Isn't it awful? Looks like an advertisement for feminine products.
Yet another answer to "Why don't women post here?"

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MichaelB
Joined: Fri Aug 11, 2006 6:20 pm
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Re: 98 L'avventura

#80 Post by MichaelB » Thu Jul 04, 2013 10:14 am

Aside from you, of course, with your revisionist feminist take on Westerns.

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FerdinandGriffon
Joined: Wed Nov 26, 2008 11:16 am

Re: 98 L'avventura

#81 Post by FerdinandGriffon » Thu Jul 04, 2013 10:50 am

domino harvey wrote:
FerdinandGriffon wrote:
dadaistnun wrote:Poster for the new rerelease
Isn't it awful? Looks like an advertisement for feminine products.
Yet another answer to "Why don't women post here?"
Was I being offensive? The poster has the cool bluish pastels, pretty script, and benign(ified) imagery that I associate with tampon advertising. I wasn't making a crack about tampons, I was just pointing out that the poster shared design elements with another form of advertising and that it was a poor choice for the film. It wasn't even intended as a joke.

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jsteffe
Joined: Sat Mar 31, 2007 9:00 am
Location: Atlanta, GA

Re: 98 L'avventura

#82 Post by jsteffe » Thu Jul 04, 2013 12:40 pm

I'm surprised that this was never used as a poster concept:

Image

It has mystery, drama and excitement!

Seriously though, the light blue tones of the poster don't quite work.

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MichaelB
Joined: Fri Aug 11, 2006 6:20 pm
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Re: 98 L'avventura

#83 Post by MichaelB » Thu Jul 04, 2013 12:50 pm

FerdinandGriffon wrote:The poster has the cool bluish pastels, pretty script, and benign(ified) imagery that I associate with tampon advertising. I wasn't making a crack about tampons, I was just pointing out that the poster shared design elements with another form of advertising and that it was a poor choice for the film.
Was it a poor choice for the marketing, though? Let's face it, people who know what L'Avventura is aren't going to be put off by a mere poster, and if it gets other people curious, then bingo: you've expanded your audience at a stroke.

When I worked on 35mm revivals of well-known classics twenty years ago, we generally weren't too bothered about what the film's natural audience thought of our marketing: we assumed, usually correctly, that they'd turn up regardless.

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repeat
Joined: Wed Jun 24, 2009 4:04 am
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Re: 98 L'avventura

#84 Post by repeat » Thu Jul 04, 2013 1:19 pm

Hey, excellent Italian greyhound! Man, I'd already given up on Antonioni but maybe I'll give this one a spin after all.

Robin Davies
Joined: Sat Sep 22, 2007 2:00 am

Re: 98 L'avventura

#85 Post by Robin Davies » Thu Jul 04, 2013 1:51 pm

MichaelB wrote:Was it a poor choice for the marketing, though? Let's face it, people who know what L'Avventura is aren't going to be put off by a mere poster, and if it gets other people curious, then bingo: you've expanded your audience at a stroke.

When I worked on 35mm revivals of well-known classics twenty years ago, we generally weren't too bothered about what the film's natural audience thought of our marketing: we assumed, usually correctly, that they'd turn up regardless.
One of the trailers for L'avventura tried desperately to make it look like a sex film - "a new experience in motion picture eroticism".

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MichaelB
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Re: 98 L'avventura

#86 Post by MichaelB » Thu Jul 04, 2013 1:53 pm

Robin Davies wrote:One of the trailers for L'avventura tried desperately to make it look like a sex film - "a new experience in motion picture eroticism".
We did that with Belle de Jour - "the Rolls-Royce of sex films". It broke the house record at both venues - and in the process taught me a valuable lesson about effective marketing. Yes, purists probably hated the new ads, but I don't imagine anyone boycotted the film as a result - not least because it was the first time it had been shown in Britain since a TV screening a decade earlier.

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colinr0380
Joined: Mon Nov 08, 2004 4:30 pm
Location: Chapel-en-le-Frith, Derbyshire, UK

Re: 98 L'avventura

#87 Post by colinr0380 » Thu Jul 04, 2013 2:23 pm

I don't know - if ever a film was appropriate for a giant floaty head poster creating a sense of detached isolation L'Avventura would be it.

(Although French Revolution films would be OK too I suppose)

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FerdinandGriffon
Joined: Wed Nov 26, 2008 11:16 am

Re: 98 L'avventura

#88 Post by FerdinandGriffon » Thu Jul 04, 2013 2:28 pm

MichaelB wrote:When I worked on 35mm revivals of well-known classics twenty years ago, we generally weren't too bothered about what the film's natural audience thought of our marketing: we assumed, usually correctly, that they'd turn up regardless.
This is all very good, even neccesary for most arthouse distributors, but we're talking about Janus, who are going to make far more money off the eventual DVD/Blu-ray rerelease than theatrical, and who are very likely to use this art for that cover (maybe even extending it out to the other titles in the long rumored "Vitti "Trilogy"" Box). Also, though we all know sex sells, do pastels?

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knives
Joined: Sat Sep 06, 2008 6:49 pm

Re: 98 L'avventura

#89 Post by knives » Thu Jul 04, 2013 2:46 pm

They as often don't use re-issue for DVDs as they do so there's no guarantee.

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swo17
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Re: 98 L'avventura

#90 Post by swo17 » Thu Jul 04, 2013 2:53 pm

It would make more thematic sense to put Lea Massari's floating head above the island. Because also, who wants to look at Monica Vitti?

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FerdinandGriffon
Joined: Wed Nov 26, 2008 11:16 am

Re: 98 L'avventura

#91 Post by FerdinandGriffon » Thu Jul 04, 2013 3:07 pm

knives wrote:They as often don't use re-issue for DVDs as they do so there's no guarantee.
Of course not, but as I said, it's very likely. If they are doing a box, it would seem like poor business to commission new art for a longstanding property like L'avventura twice in a matter of months.

rrenault
Joined: Wed Nov 17, 2010 3:49 pm

Re: 98 L'avventura

#92 Post by rrenault » Thu Jul 04, 2013 3:53 pm

Oh dear lord, please don't make it a box, unless of course the rereleases are available separately, as well.

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zedz
Joined: Sun Nov 07, 2004 7:24 pm

Re: 98 L'avventura

#93 Post by zedz » Thu Jul 04, 2013 4:31 pm

jsteffe wrote:I'm surprised that this was never used as a poster concept:

Image

It has mystery, drama and excitement!
Ah, the moment before that scrawny dog eats the guy's face. Never got why critics found Anna's disappearance a 'mystery', what with those packs of zombie dogs roaming around the island.

(Actually, maybe the big unanswered question of the film is which island they stop at. Dr Moreau's? Summerisle? That one in Who Can Kill a Child?)

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zedz
Joined: Sun Nov 07, 2004 7:24 pm

Re: 98 L'avventura

#94 Post by zedz » Thu Jul 04, 2013 4:33 pm

colinr0380 wrote:I don't know - if ever a film was appropriate for a giant floaty head poster creating a sense of detached isolation L'Avventura would be it.
"Monica Vitti IS. . . Zardoz!"

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FakeBonanza
Joined: Sun Dec 02, 2012 10:35 pm

Re: 98 L'avventura

#95 Post by FakeBonanza » Thu Jul 04, 2013 10:14 pm

FerdinandGriffon wrote:
knives wrote:They as often don't use re-issue for DVDs as they do so there's no guarantee.
Of course not, but as I said, it's very likely. If they are doing a box, it would seem like poor business to commission new art for a longstanding property like L'avventura twice in a matter of months.
If they are doing a box, it is even less likely they will use this art, as the style of the design suits the other two films even less than it suits L'avventura.

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Ashirg
Joined: Wed Nov 03, 2004 9:10 am
Location: Atlanta

Re: 98 L'avventura

#96 Post by Ashirg » Fri Jul 05, 2013 12:39 am

Mastroianni, Moreau and Delon would make great floating heads to go with Vitti's.

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zedz
Joined: Sun Nov 07, 2004 7:24 pm

Re: 98 L'avventura

#97 Post by zedz » Fri Jul 05, 2013 4:41 pm

Ashirg wrote:Mastroianni, Moreau and Delon would make great floating heads to go with Vitti's.
All playing dodgems in the sky.

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Gregory
Joined: Tue Nov 02, 2004 4:07 pm

Re: 98 L'avventura

#98 Post by Gregory » Fri Jul 05, 2013 4:52 pm

This may sound crazy but I see the poster as having distinct areas: Vitti, the title, and then the island. Just because there's an image above the title and one below, it doesn't mean that the upper one is seen as in the sky. Visually, to me at least, it reads quite differently from the posters and covers that show the stars' heads surrounded by clouds, or appearing right above a skyline, beach, or mountain range as part of the same image.'
I also don't necessarily see a problem with choosing a desaturated color.

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jsteffe
Joined: Sat Mar 31, 2007 9:00 am
Location: Atlanta, GA

Re: 98 L'avventura

#99 Post by jsteffe » Fri Jul 05, 2013 5:20 pm

The more I look at the poster, the more I find myself warming up to it. As Gregory points out, the composition is interesting. Monica Vitti's face is beautiful and expressive in the image they chose of her. It conveys the modernist feel of the film better than the original posters of the 1960s, which emphasize romantic passion. (Though that also works as a different kind of marketing strategy.) I don't even think the light blue tone looks that bad, though I think I still prefer grayscale. I just downloaded the image and converted it to grayscale myself. It looks very nice, though perhaps they felt it isn't visually distinctive enough for a poster. I'm sure they must have considered it as an option, though.

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dadaistnun
Joined: Thu Nov 04, 2004 8:31 am

Re: 98 L'avventura

#100 Post by dadaistnun » Mon Jul 08, 2013 3:23 pm

The new poster is a Sam Smith design.

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