AZAI wrote:
The trailer is already up on the Rialto page it's kinda nice and frivolous, but one thing struck me as peculiar: the trailer mentions the pepsi-generation while JLG talks about M-F being about the children of Marx & COCA-COLA......a notable difference, is it just to make it more understandable for American audiences? And isn't the mentioning of the cola-brand only relevant when mentioning Marx as a reference to radical politics?
Roger Ebert addressed this in his
"Answer Man" column:
Quote:
Q. Just watched the new trailer for the re-release of Godard's "Masculine-Feminine," the movie that makes the famous statement, "We are the children of Marx and Coca-Cola." The new trailer says it's a movie about Paris, sex and "the Pepsi Generation."
No children of Marx and Coca-Cola here. Then, at the end of the trailer there's a copyright notice for Pepsi -- followed by the statement that Paris and sex are still in the public domain. What is going on here? Did Coke forbid the mention of its product? If not, why would they substitute Pepsi?
Jim Emerson, Seattle
A. Bruce Goldstein, of Film Forum and Rialto Pictures, replies: "The Pepsi disclaimer at the end of the trailer was a little joke of mine. No one asked us to add the copyright notice, nor does PepsiCo even know about it (maybe they will after reading your column). And there was no interference by the Coca-Cola company. Originally I tried working 'the Children of Coca-Cola' into the trailer, but felt it was too academic and a little off-putting. However, in the movie, Chantal Goya is asked if she's a member of 'the Pepsi Generation,' so it's a fair reference. (Her answer: 'J'adore Pepsi.')"